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Schick Xtreme3 Debuts Eco-Friendly Razor

Posted on: February 1, 2012

A new disposable razor from Schick – the Xtreme3 Eco – is the first disposable razor that uses 100% recycled materials in its handle, as well as 100% post-consumer paper in its packaging. Current estimates by the company say that they will be saving 103,000 pounds of plastic material and 15,500 pounds of paper of paper from ending up in landfills annually.

Says Suma Nagaraj, brand manager for Schick Xtreme3:

We know consumers are doing their part to live more sustainably, and we wanted to provide a simple way for them to do so with their shave. At Schick, we’re taking proactive steps to minimize the impact of our products and manufacturing processes on the environment, and we’re continually looking for ways to improve—creating this product was the next step in our journey.

Shick wanted to have a more immediate impact on the environment while they designed this razor. With that in mind, they turned to common household items – like hangers, buckets and pails – and turned those into the handle of the Xtreme 3. National distribution will start in April, but the razors are currently available at Walmart.

For more information, please visit facebook.com/schickextreme3.

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