A Lovely You – Makeup Tips for Every Woman

Wet N Wild Expands to German Market

Posted on: February 28, 2012

After announcing that Fergie would be the new Global Ambassador for Wet N Wild Cosmetics, the affordable and fashion-forward cosmetic brand has expanded their global impact by signing a deal with DMV Diedrichs Markenvertrieb to bring their line to Germany.

New products, packaging and fixtures are expected to arrive in stores by May 2012, and will target drugstores and mass retailers. Says Bill George, president and chief operating officer, Markwins Beauty:

DMV is the perfect partner for wet n wild, as Germany is the next logical target for the brand’s global expansion. The German economy is the largest in Europe and German women are amongst the top consumers of cosmetics. Our mix of quality, fashion and value resonates with these customers, and in DMV, we have a partner that knows the market and can deliver the support that retailers and consumers need.

I love the idea that Wet N Wild will be expanding to different countries, bringing their affordable cosmetics to the masses around the world. What do you think?

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