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Avalon Organics Reminds Consumers About the Importance of Going Green

Posted on: April 19, 2012

Earth Day is April 22, and to reaffirm their commitment to organic ingredients, Avalon Organics wants consumers to know how important it is to “go green.”

As part of their commitment to a natural beauty routine, the company announced its transition to NSF/ANSI 305 Standard for personal care products containing organic ingredients. Because the USDA has yet to create specific requirements a product must meet in order to make organic claims on the label, the NSF/ANSI 305 Standard requires all products that claim they contain organic ingredients on the  label to contain at least 70% organic content.

Says Emma Froelich-Shea, senior vice president, marketing and R&D of Hain Celestial Personal Care:

Creating just one efficacious, cosmetically elegant formula that meets the NSF/ANSI 305 standard is a daunting task in itself, so reformulating the entire line was an enormous accomplishment. The transition was three years in the making, but we’re committed to meeting the standards and the expectations of our consumers, no matter what. This Earth Day, we want to reaffirm our commitment to the future of organic personal care and our core values of integrity, efficacy, purity and safety.

If you’re interested in going green for Earth Day and beyond, make sure to look for the NSF Contains Organic Ingredients seal on your favorite beauty and personal care products. This will help you differentiate between a product that’s truly organic and one that only claims to be!


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